however watch this space and it will be here very soon
cheers
Thursday, August 7, 2008
Wednesday, July 30, 2008
updates
As the Alzheimers association already has a functioning website we have liased with victoria (Alzheimers Nz) and discussed what aspects of the website could be improved and what are the primary objectives of the site.
- a regularly updated source of information for those affected by alzhiemers (careers, family of sufferers,& potential sponsors of the association or regular donatee's).
-not only promotes Alzheimers awareness but also highlights the generosity of those that sponsor.
- We are currently working on concepts which communicate the severity of Alzheimers to the public. Alzheimers N.Z desperately need more sponsorship and they feel that developing more of a conversation with the public will increase there chances. We feel it would be appropriate to come up with an advertising campaign to get people to the website...to use the website...possibly develop a forum function so that individuals can discuss issues that arise while coping with someone the fact that someone in their family has alzheimers.
We think since sponsorship (corporate) is something that alzheimers nzb wish to also focus on we think it could be imperative to come up with a campaign that targets specific corporations to get involved.
we want to communicate alzheimers nz as an organisation that needs their help, and also that it is an organisation that could provide a unique marketing opportunity through our campaign.
we were thinking that some of these potential sponsors could be those that understand the importance of memories... or use memories to generate profit..
I.E, Fuji film {phots/memories}, Software companies{memory sticks/harddrive},somesort of stationary supplier (diaries,calenders) Telecom/vodafone? (pixts phones?) Libraries? Archives? etc…
we also need to generate a campaign that encourages the wider public, who wish to find out more information about alzheimers to get onto the site.This campaign could be one that is using the internet as a medium for advertising perhaps.
MSO print is a sponsor of the website, that has set up the website to date. They have recently done some rebranding for Alzheimers NZ to help with creating aware of Alzheimers awareness week 21 july-28 july.
We have contacted MSO in order to outline our mission for the y media challenge and also to express the areas of concern that we have with the site and also that alzheimers Nz wants to be improved.
MSO have contacted Alzheimers NZ and talked to them about what they can do to improve the site.As they believe the website is due for a refresh because of the recent changes to the branding.
The person that has been contracted to do the website is a freelance webdesigner who lives in Hawkes Bay which proves difficult for us to work in conjunction with him.But we have informed MSO that we would be really interested to form some advertising campaigns that work alongside the website.
- a regularly updated source of information for those affected by alzhiemers (careers, family of sufferers,& potential sponsors of the association or regular donatee's).
-not only promotes Alzheimers awareness but also highlights the generosity of those that sponsor.
- We are currently working on concepts which communicate the severity of Alzheimers to the public. Alzheimers N.Z desperately need more sponsorship and they feel that developing more of a conversation with the public will increase there chances. We feel it would be appropriate to come up with an advertising campaign to get people to the website...to use the website...possibly develop a forum function so that individuals can discuss issues that arise while coping with someone the fact that someone in their family has alzheimers.
We think since sponsorship (corporate) is something that alzheimers nzb wish to also focus on we think it could be imperative to come up with a campaign that targets specific corporations to get involved.
we want to communicate alzheimers nz as an organisation that needs their help, and also that it is an organisation that could provide a unique marketing opportunity through our campaign.
we were thinking that some of these potential sponsors could be those that understand the importance of memories... or use memories to generate profit..
I.E, Fuji film {phots/memories}, Software companies{memory sticks/harddrive},somesort of stationary supplier (diaries,calenders) Telecom/vodafone? (pixts phones?) Libraries? Archives? etc…
we also need to generate a campaign that encourages the wider public, who wish to find out more information about alzheimers to get onto the site.This campaign could be one that is using the internet as a medium for advertising perhaps.
MSO print is a sponsor of the website, that has set up the website to date. They have recently done some rebranding for Alzheimers NZ to help with creating aware of Alzheimers awareness week 21 july-28 july.
We have contacted MSO in order to outline our mission for the y media challenge and also to express the areas of concern that we have with the site and also that alzheimers Nz wants to be improved.
MSO have contacted Alzheimers NZ and talked to them about what they can do to improve the site.As they believe the website is due for a refresh because of the recent changes to the branding.
The person that has been contracted to do the website is a freelance webdesigner who lives in Hawkes Bay which proves difficult for us to work in conjunction with him.But we have informed MSO that we would be really interested to form some advertising campaigns that work alongside the website.
Wednesday, July 23, 2008
Azheimers New Zealand
Hey there, our team members are Jamie, Josh and Anna. We have received a lovely phone call from Veronica our Alzheimer’s representative. Due to Alzheimers awareness week being this week 21st-27th July, this week naturally generates a lot of media that would need to be put up on their website. A few things need to be adjusted to the website to enable us to do this
-Upload area- pod-casts, clipping pdf’s, video files
-own blog and current daily access to international research blogs
-sponsorship strategies.
Alzheimer’s New Zealand Incorporated is a charitable organization with 23 Alzheimer’s member organizations located throughout the country. These member organizations provide support, information and services appropriate to their local community. To become a member of your local organization contact them on toll-free 0800 004001.
Alzheimer’s New Zealand National Office supports the work of the member organizations and at a national level represents people with dementia, their carers and families, through advocacy, raising public awareness and providing information.
The goals of Alzheimer’s New Zealand National Office are:
Services
The twenty-three Alzheimer’s member organizations throughout New Zealand provide support and education services for all people affected by dementia, their carers and family, in their local areas.
The member organizations may offer some or all of the following services:
Contact your local member organization to find out which services are offered in your area.
• What challenges do they face?
Financial support can make a positive difference to how we help others living with dementia. Because Alzheimer’s is a sensitive issue with a harsh reality, it is important to create a public awareness ultimately this is helpful because it; enables caregivers to be better equipped to cope with the disease progression. To provide people with dementia with an opportunity to make decisions about their financial and legal affairs before they lose the ability to do so. It gives people with dementia a better chance to benefit from existing treatments.
-Upload area- pod-casts, clipping pdf’s, video files
-own blog and current daily access to international research blogs
-sponsorship strategies.
Alzheimer’s New Zealand Incorporated is a charitable organization with 23 Alzheimer’s member organizations located throughout the country. These member organizations provide support, information and services appropriate to their local community. To become a member of your local organization contact them on toll-free 0800 004001.
Alzheimer’s New Zealand National Office supports the work of the member organizations and at a national level represents people with dementia, their carers and families, through advocacy, raising public awareness and providing information.
The goals of Alzheimer’s New Zealand National Office are:
- To provide information and promote high standards of education for people with dementia, their carers and families and health professionals
- To provide national advocacy, and raise government awareness of the needs of people with dementia and their carers
- To provide support to all member organizations and encourage activities within and between organizations
- To honour the Treaty of Waitangi by developing a working relationship with Maori people in the provision of dementia services
Services
The twenty-three Alzheimer’s member organizations throughout New Zealand provide support and education services for all people affected by dementia, their carers and family, in their local areas.
The member organizations may offer some or all of the following services:
- Support through group get-togethers for the person diagnosed with dementia
- Support group meetings for carers and family members
- Home visits by member organization staff
- career education programmes
- volunteer services
- day care programmes
- regular newsletters
- library - books, audio resources
- extensive resource information
Contact your local member organization to find out which services are offered in your area.
• What challenges do they face?
Financial support can make a positive difference to how we help others living with dementia. Because Alzheimer’s is a sensitive issue with a harsh reality, it is important to create a public awareness ultimately this is helpful because it; enables caregivers to be better equipped to cope with the disease progression. To provide people with dementia with an opportunity to make decisions about their financial and legal affairs before they lose the ability to do so. It gives people with dementia a better chance to benefit from existing treatments.
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